Forschung

2011-2012

News

Kollmann, Tobias / Stöckmann, Christoph / Skowronek, Stefanie (2012)

E-Marketing: Herausforderungen an die Absatzpolitik in der Net Economy. In: Wirtschaftswissenschaftliches Studium (WiSt), Bd. 41, Nr. 4, S. 189-194. doi: https://doi.org/10.15358/0340-1650-2012-4


Kollmann, Tobias / Kayser, Ina / Stöckmann, Christoph (2012)

Acceptance of electronic democracy: an empirically validated approach. In: Electronic Government, An International Journal, Bd. 9, Nr. 4, S. 370-387. doi: https://doi.org/10.1504/EG.2012.049725.


Kollmann, Tobias / Suckow, Christina (2012)

Influencing User Attitudes by Managing Online Brand Communication in E-Shops. In: Marketing-ZFP, Bd. 34, Nr. 1, S. 40-54. doi: https://doi.org/10.15358/0344-1369-2012-1-40.


Kollmann, Tobias / Kuckertz, Andreas / Kayser, Ina (2012)

Cannibalization or synergy? Consumer's channel selection in online-offline multichannel systems. In: Journal of Retailing and Consumer Services, Bd. 19, Nr. 2, S. 186-194. doi: https://doi.org/10.1016/j.jretconser.2011.11.008.


Kollmann, Tobias / Kuckertz, Andreas / Stöckmann, Christoph / Krell, Patrick (2012)

Die Entrepreneurshipforschung in Deutschland, Österreich und der Schweiz - Eine Resonanzanalyse. In: Zeitschrift für KMU und Entrepreneurship (ZfKE), Bd. 60, Nr. 1, S. 53-76. doi: http://dx.doi.org/10.2139/ssrn.1986105.


Kollmann, Tobias / Krell, Patrick (2011)

Innovative Electronic Business: Current Trends and Future Potentials. In: International Journal of E-Entrepreneurship and Innovation, Bd. 2, Nr. 1, S. 16-25. doi: http://dx.doi.org/10.4018/jeei.2011010102.


Kollmann, Tobias / Kuckertz, Andreas (2011)

E-Agenda 2020: where do we go from here? Uncovering future e-business opportunities for entrepreneurs and innovators (guest editorial preface). In: International Journal of E-Entrepreneurship and Innovation, Bd. 2, Nr. 1, S. i-iii.